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Is There a Champion in Your Corner?January 25, 2012Last week, I wrote about the Natural Step process that helps guide organizations to go green. One of the references in the Natural Step’s Sustainability Primer is Bob Willard’s 2009 book, “The Sustainability Champion’s Guidebook”. Bob Willard, a resident of Toronto, Canada, is a well-known author and presenter on sustainability for business settings. The Natural Step Primer stresses the importance of organizations having individuals who will step up and be champions for sustainability. When our office undertook the effort to apply for LEED existing building certifications for several of our legal office buildings, I recall that we were asked, “Who are your champions who will help collect the information needed to complete the applications?” That stuck with me—the notion that it takes the vision coupled with the commitment to achieve a greener office. For each of our green objectives, we have been fortunate to have one or more people volunteer to serve as leads on the projects, in effect they were the champions. People are willing to be champions when they share a vision and are comfortable that they have the knowledge and ability to succeed at achieving an objective that moves the organization closer to its vision. When I reflect on the objectives our team set for our green efforts in the past few years, we went through a process that made our team aware of our starting point and the benefits we could realize if we advocated changes in our business practices, supported new measures, or sponsored events to engage our employees in reducing our carbon footprint. I think the time we took to educate ourselves and others so that we shared a common understanding was important to the ultimate successes we’ve attained. Read more.
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