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Getting People to Support Sustainability

July 15, 2015

Like many green team leaders and bloggers, I browse the online news media and research sources for trends and information that can inspire office goals and document the benefits of sustainable business practices.  This week, I came across an interview that could be helpful in understanding and reframing the reasons for combating climate change into a not-to-be-missed opportunity.  Yale Environment360 interviewed Per Espen Stoknes about his new book, “What We Think About When We Try Not To Think About Global Warming”. The interview is included in an article by Richard Schiffman, an environmental journalist, on Yale’s website.

Stoknes’s book provides his analysis and explanation why people and countries have been slow to tackle the looming threats posed by climate change and what needs to happen to turn that around, and soon.  He describes five main psychological barriers.  As I read them, I thought they had some application on a very practical level with regard to individual leaders and administrations that we may encounter in our day-to-day work lives.   Read more.

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